Preparing for the Salesforce Data Cloud Consultant Certification can feel challenging, especially with topics like calculated insights , identity resolution and many more advanced topics. While hands-on practice and good study materials are key, going through sample questions can make a big difference in how confident you feel on exam day.

In this blog, we’ll share Data Cloud Consultant sample questions and answers to help you understand what the exam might look like. These examples come with simple explanations to guide you through the reasoning behind each answer.

This certification is a great way to show your skills in using Salesforce Data Cloud to manage and analyze data. To help you get there, we’ve put together questions and tips to make your preparation easier. Let’s get started!

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Question 1: What is the key value driver of Data Cloud?

A. Create a golden record & centralized master data registry

B. Provide an operable reference of unified, harmonized data

C. Provide a backup and restore tool for critical data

Answer: B

Question 2: A group of customers are challenging the accuracy of data stored about them and compliance wants to freeze the records while the challenge is being resolved.

How should the Data Cloud consultant address this issue?

A. Create a segment of these individuals as an exclusion list

B. Delete the individuals and express their right to be forgotten

C. Submit restriction of processing requests for each individual

Answer: C

Question 3: Cirrus Financial wants to create a Calculated Insight of their customer’s Debt to Income ratio for use in segmentation. In what order should their steps be taken to enable this capability?

A. Ingest Data > Map to Data Model > Create Calculated Insight > Build Segment

B. Ingest Data > Create Calculated Insight > Map to Data Model > Build Segment

C. Map to Data Model > Ingest Data > Build Segment > Create Calculated Insight

D. Ping Steve on Slack > Ask Steve to Do Everything > Build Segment > Take Credit

Answer: A

Question 4:What segment operator is best suited for a Birthday Campaign that is evaluated daily?

A. Is Anniversary Of

B. Is Between

C. Is Today

Answer: A

Question 5: A consultant is provisioning a new user who needs to set up new activation targets for several ad activation platforms, including Linkedin. What permission set should the consultant choose to provide the most appropriate level of access?

A. Data Cloud Marketing Admin

B. Data Cloud Marketing Specialist

C. Data Cloud Marketing Manager

Answer: C

Question 6: A consultant is setting up Data Cloud and their client wants to ingest the last 2 years of email engagement data within Marketing Cloud for segmentation. What should the consultant do to accommodate this requirement?

A. Install the Marketing Cloud Email Studio bundle and build a custom extract for engagement older than 90 days

B. Install the Marketing Cloud Email Studio bundle and set the historical data load range to 720 days

C. Install the Marketing Cloud Email Studio bundle & ingest Individual Email Results from CRM

Answer: A

Question 7: A consultant has just built a Data Kit containing new connectors, data streams, and mappings they’d like to push to their production org. Once the Data Kit has been published, what is the next step a consultant should take?

A. Install the Data Kit in the production org

B. Add the Data Kit to a Package

C. Add the Data kit to an inbound Change Set

D. Wrap the Data Kit with bright paper and a fancy bow

Answer: B

Question 8: Cirrus Financial is bringing in customer data with “Personal Phone” and “Business Phone” as separate fields on the same contact record. How can they split the records to ensure the data is properly normalized?

A. Create a Batch or Streaming Transform to split the records for mapping

B. Split the record on ingestion with a formula field and then map normally

C. Map to the Personal Phone and Business Phone field on the individual

Answer: A

Question 9: A customer is looking to build a segment on Accounts, but it’s not appearing within the Segmentation interface. What might cause this to happen?

A. The Account DMO has no relationship to the Individual DMO

B. The Account DMO has not been categorized as profile data

C. The Account DMO has no contact points associated with it

Answer: B

Question 10: A customer is looking to build a segment on Accounts, but it’s not appearing within the Segmentation interface. What might cause this to happen?

A. The Account DMO has no relationship to the Individual DMO

B. The Account DMO has not been categorized as profile data

C. The Account DMO has no contact points associated with it

Answer: B

Question 11: When mapping the Salesforce CRM Contact object to the Party Identification DMO, what field should be mapped to the Party Field?

A. The shared identifier planned to be used in Party Identification

B. A globally unique identifier, or GUID

C. The same field mapped to the Individual’s Primary Key

Answer: C

Question 12: A customer stores phone numbers for their CRM contacts as a separate object. To what DMO should this object be mapped in order to use it in Activation & Identity Resolution?

A. Individual

B. Party Identification – This might be tempting, but cannot be used in activation

C. Contact Point Phone – This can be used in BOTH activation & IR

D. Ask Steve again

Answer: C

Question 13: Which of these is NOT a valid Activation Target for Activation of Data Cloud Segments?

A. Marketing Cloud Personalization

B. Salesforce CRM

C. B2C Commerce

Answer: B

Question 14: A bank is using identity resolution and wants to unify Individuals using the customer’s Bank Account ID. What object can be used to unify on this attribute?

A. Party Identification

B. Account – Not available!

C. Individual

Answer: A

Question 15: What rules does Identity Resolution use to select attributes for the Unified Profile?

A. Matching

B. Reconciliation

C. Unification

Answer: B

Question 16: A consultant has recently reviewed their identity resolution and has noticed that the consolidation rate has suddenly declined. What could have caused this?

A. New matching rules were added to the identity resolution ruleset

B. The organization has removed duplicates from their source systems

C. A new data source was added that largely overlaps the existing profiles

D. Somebody’s been touching my stuff!

Answer: B

Question 17: A client wants to automatically create a support case when a customer visits the troubleshooting page twice within the last 30 minutes. What capability within Data Cloud would be best suited?

A. Calculated Insights

B. Rapid Segment Publish

C. Streaming Insights

Answer: C

Question 18: A consultant is trying to build a segment of Individuals using a recently-created Calculated Insight, but can’t seem to locate the CI in the segment library. What could possibly explain this issue?

A. The insight contains a non-numeric metric

B. The insight does not include the individual as a dimension

C. The insight is currently in use by another segment

D. The insight analyzes historical data and is thus a hindsight

Answer: B

Question 19:A user updates an existing Calculated Insight and the syntax is correct but they are unable to save it. What could be a possible cause?

A. It’s currently in use by an activation

B. The modifications have included a new dimension

C. The insight does not include a Profile dimension

D. They forgot to say “please”

Answer: B

Question 20: A retail customer needs to issue a recall and would like to build a segment of customers who have purchased a specific product within the last 6 years. How should the Data Cloud consultant accommodate this requirement?

A. Create a filter for Purchase Date of the product within last 72 months

B. Set the segment lookback window to 6 years for the purchased product

C. Use a calculated insight to identify the customers and use in a segment

D. Run a Query Activity in Automation Studio to populate a… wait a second

Answer: C

Question 21: What information is provided in a json file when activating to Amazon S3?

A. Metadata regarding the segment definition & field schema

B. The decryption key that will be used by S3 for reading the file

C. Audit Log showing the user who activated the segment

D. A fantastic recipe for an authentic and aromatic dal makhani

Answer: A

Question 22: Nationwide Grocery uses calculated insights to find lifetime value per store location for its Platinum customers. In the Insight, “Lifetime Value” is a metric, “Store Location” is a dimension, “Platinum” is a filter. What can be included as an attribute in activation

A. “Lifetime Value” (Metric)

B. “Store Location” (Dimension)

C. Both “Lifetime Value” (Metric) and “Store Location” (Dimension)

Answer: A

Question 23: A university wants to create a case in CRM when a student fails to attend class for 5 days in a row. What pairing of capabilities would best achieve outcome?

A. Streaming Insights & Data Actions

B. Calculated Insights & Data Actions

C. Segmentation & Activation

D. Call their mother & block Instagram

Answer: B

Question 24: A segment contains several thousand individuals, but when activating to Marketing Cloud Engagement, the number of activated records drops to only a few hundred. What could explain this large disparity?

A. The subscribers don’t exist in Marketing Cloud

B. The individuals are missing mapped contact point email records

C. The individuals have expressed their right to be forgotten via Consent API

D. You forgot Marketing Cloud’s birthday and now it’s awkward

Answer:B

Question 25: What object permissions are required to enable data ingestion from Salesforce CRM?
(Select all that apply)
A. Read
B. View All
C. Edit
D. Create
E. Modify All
Answer: A,B

Question 26: Which standard permission sets enable generation of segments and activation of data in
Data Cloud?
(Select all that apply)
A. Data Cloud User
B. Data Cloud for Marketing Admin
C. Data Cloud for Marketing Data Aware Specialist
D. Data Cloud for Marketing Manager
Answer: B,D

Question 27: What Data Cloud can be used for?
(Select all that apply)
A. Presenting data through a Common Data Model
B. Backup and Disaster Recovery
C. Generating a ‘Golden Record’
D. Unifying Customer Profiles
E. Reverse ETL
Answer: A,D

Question 28: Which data sets are ingested via Marketing Cloud Starter Data Bundles?
(Select all that apply)
A. Mobile Push
B. Email Studio
C. Data Extensions
D. Mobile Connect
E. System Data Views
Answer: A,B,D

Question 29: Data cloud is _
A. Data Lake
B. Data Lakehouse
C. Data Warehouse
D. CRM
Answer: B

Question 30: True or False, The starter data bundle can be ingested multiple times?
A. True
B. False
Answer: B

Question 31: Which type of data extraction setting is best for when the data changes frequently, but the
majority of the data stays the same?
A. Delta Extract by Number
B. Upsert
C. Delta Extract by Date
D. Full Refresh
Answer: B

Question 32: Which Data Object Type Category you will use to ingest Purchase Order Details?
A. Profile
B. Sales Order
C. Engagement
D. Other
Answer: C

Question 33: You can extend the Customer 360 Data Model with _
A. only custom fields
B. only custom objects
C. both custom objects and custom fields
D. you can’t extend the Customer 360 Data Model
Answer: C

Question 34: Which DMO provides for ways to identify a party, such as a driver’s license or a birth
certificate _
A. Party Identification
B. Contact Point Identification
C. Individual
D. Profile Identification
Answer: A

Question 35: The system can only unify profiles if they are mapped correctly to the individual object and one other element:
A. A Contact point object or a Party Identification object
B. Contact point object
C. Party identifier object
D. Contact unification object
Answer: A

Question 36: The system can only unify profiles if they are mapped correctly to the individual object and one other element:
A. A Contact point object or a Party Identification object
B. Contact point object
C. Party identifier object
D. Contact unification object
Answer: A

Question 37: Identity Resolution Rulesets include:
A. Match Rule and Unification Rule
B. Match Rule and Field Selection Rule
C. Duplicate Rule and Match Rule
D. Match Rule and Reconciliation Rule
Answer: D

Question 38: Which of the following is not a technique used in Reconciliation Rules?
A. Most Frequent
B. Last Updated
C. Most Common
D. Source Sequence
Answer: C

Question 39: What are the two minimum requirements needed when using the Visual Insights Builder to create a Calculated Insight? (choose 2)
A. WHERE clause is required
B. At least two objects to join
C. At least one dimension
D. At least one measure
Answer: C,D

Question 40: An administrator wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of DMO joins are necessary within the Calculated Insight to enable this calculation?
A. Unified Individual > Individual > Sales Order
B. Unified Individual > Unified Link Individual > Sales Order
C. Sales Order > Unified Individual
D. Sales Order > Individual > Unified Individual
Answer: B

Question 41: Customer is experiencing over-grouping or too much consolidation of profiles. Which of the below could reduce consolidation rate?
A. Reduce the number of DLOs
B. Reduce the number of Match Rules
C. Increase the number of Match Rules
D. Reduce the number of Match Criteria in a Match Rule
Answer: B

Question 42: Which DMO can you create a segment on?
A. Any DMO of type Profile
B. Any DMO of type Engagement
C. Any DMO of type
D. All DMOs
E. Only Unified Individual
Answer: A

Question 43: Once you enable value suggestion, how long can it take for it to appear in the Segmentation Canvas?
A. Up to 10 minutes
B. Up to 1 hour
C. Up to 12 hours
D. Up to 24 hours
E. It’s enabled instantaneously
Answer: D

Question 44: Which of the following Data Action targets are supported within Data Cloud? (choose 3)
A. Salesforce Marketing Cloud
B. Salesforce Commerce Cloud
C. Slack
D. Webhook
E. Salesforce Platform Event
Answer: A,D,E

Question 45: What file types are created when activating a segment to Amazon S3?
A. CSV
B. TXT
C. JSON
D. ZIP
E. Parquet
Answer:A,C

Question 46: What starter bundle does NOT come with a pre-configured activation target?
A. Marketing Cloud Engagement
B. Marketing Cloud Personalization
C. Salesforce CRM
D. B2C Commerce
E. Amazon S3
Answer: C

Question 47: A consultant has recently reviewed their identity resolution and has noticed that their consolidation rate has suddenly declined. What could have caused this?
A. New matching rules were added to the identity resolution ruleset
B. The organization has removed duplicates from their source systems
C. New data sources were added that overlap with the existing audience
D. The reconciliation rules have been modified to contain more criteria
Answer: B

Question 48: Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency,
monetary (RFM) scores on its unified individuals. NTO then creates a segment based on these scores
that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers

A. Add additional attributes.
B. Choose a segment.
C. Select contact points.
D. Add the calculated insight in the activation.
Answer: B,C

Question 49:A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage
Bucket. Which authentication type should the consultant recommend to connect to the S3 bucket from Data
Cloud?

A. Use an S3 Private Key Certificate.
B. Use an S3 Encrypted Username and Password.
C. Use a JWT Token generated on S3.
D. Use an S3 Access Key and Secret Key.
Answer: D

Question 50:A customer is concerned that the consolidation rate displayed in the identity resolution is
quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?

A. Change reconciliation rules to Most occuring.
B. Increase the number of matching rules.
C. Include additional attributes in the existing matching rules.
D. Reduce the number of matching rules.
Answer : B

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